LSU Libraries Wins Three AAF Awards for Impact Report
LSU Libraries is proud to announce that its 2024 Impact Report has received three major accolades from the American Advertising Federation (AAF): a Gold Award and Best in Show Award from the Baton Rouge chapter, and most recently, a Silver ADDY Award at the district-level competition.
These honors recognize outstanding achievements in design and communication. In Baton Rouge, LSU Libraries’ entry stood out among more than 300 submissions from top advertising agencies, and its continued success at the district level means it will now advance to the national AAF competition.
The award-winning report was produced by LSU Libraries’ communications team, comprised of Christine Wendling, director of communications, and Behnoush Tavasolinia, graphic designer.
The goal of the Impact Report was to create something that not only conveyed key information but also stood out visually and thematically. A key design decision centered on LSU’s signature colors. While LSU purple is dominant across the university’s branding, LSU gold is often used sparingly as an accent. To make the report distinct, LSU gold was highlighted as the primary color, giving the design a sense of warmth and vibrancy. This led to the visual theme of a sunrise, symbolizing collective growth and the bright future ahead for LSU Libraries. Furthermore, the sunrise motif aligned with the theme “Rising Together,” which underscored the shared progress of our community.
These awards affirm the value of thoughtful storytelling and strategic design in communicating LSU Libraries’ mission and impact. As the Libraries’ work moves forward to the national stage, the communications team remains committed to excellence in how it shares its story with the LSU community and beyond.
