John Ferguson, Former Voice of the Tigers, on broadcasts as a way to market LSU

John Ferguson: Steve Franz, LSU Sports Information.

There weren’t very many people . . . many schools playing night football at that time. So when we broadcast games at night, we had a nationwide audience. LSU enjoyed the fruits of that. I think the radio broadcasts of the LSU games throughout the 1960s and 70s particularly were very, very important, extremely important in building the image of LSU in the athletic sense. And also letting people throughout the country know that it’s . . . you know, that people do live down here and it is a great place. And that’s one of the . . . Those are things we tried to impart through our broadcast. We just didn’t go describe the plays. We were selling . . . we were selling the state, we were selling the region, we were selling LSU, we were selling . . . We really were sales people.

-- John Ferguson, interviewed by Melisse Campbell, 1994