Research Guides: Marketing



more information Restricted Resource Some full text available Business Source Complete
Business Source Complete provides full text from 11,200 sources, including more than 1,100 scholarly business journals. This database offers information in virtually every area of business including accounting & tax, banking, finance & insurance, construction, computer science, economics and many more. The database contains full text from international top ranking journals including, Harvard Business Review, Brookings Papers on Economic Activity , Academy of Management Review, Journal of Accounting, Auditing & Finance, Journal of Marketing Management etc.

Business Source Complete also includes publications with full text such as country economic reports from the EIU, Global Insight, ICON Group and CountryWatch, detailed company profiles for the world's 10,000 largest companies as well as Bernstein's White and Black Book series with financial information.

more information Restricted Resource Econlit
Contains citations since 1969, with selected abstracts since 1987, of world economic literature from 400 major journals, essays, proceedings, books, reviews, dissertations and working papers. It is produced by the American Economic Association.

more information Restricted Resource Some full text available JSTOR
JSTOR is a not-for-profit organization and a shared digital library archive of critical scholarly journal literature.

Louisiana State University currently participates in the following JSTOR Collection(s):
  • Arts & Sciences Collections I-XI
  • Ireland Archive Collection
  • Life Sciences Collection
  • University of California Press Collection
  • University of Chicago Press Collection

more information Restricted Resource Some full text available LexisNexis Academic
Offers full-text online news, business, legal, legislative, and regulatory information, updated daily.
more information Restricted Resource LexisNexis Academic
Mediamark Reporter is a CD-ROM version of Mediamark Research, a tool for market research, with information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 25,000 consumers in the United States.
note: Available only on CD-ROM at the Middleton Research Desk. (Call Number HF5415.3 .M39 2002 F)
more information Restricted Resource Some full text available PsycARTICLES
PsycARTICLES® is a database of full-text articles from journals published by the American Psychological Association, the APA Educational Publishing Foundation, the Canadian Psychological Association, and Hogrefe Publishing Group.
more information Restricted Resource PsycINFO (Psychological Abstracts)
Includes an index with abstracts from over 1300 journals, dissertations, and technical reports in 30 languages from 50 countries, as well as summaries of English-language chapters and books published worldwide, concerning psychology and the related disciplines of education, medicine, business, sociology, and psychiatry. Major subject areas include: experimental psychology, developmental psychology, communications, social processes and issues, personality, physical and psychological disorders, professional issues, applied psychology, and behavioral psychology.

more information Restricted Resource Simmons OneView
Simmons OneView is Experian’s new web-based platform for user access to their data products and analytical tools. It represents an online version of the print edition of Simmons Study of Media and Markets, providing marketing data that can be cross-tabulated to create demographic and psychographic profiles of consumers.

Though web-based, this database requires a username and password to connect. LSU Libraries has set up 12 user names and passwords which can be used by LSU faculty, staff, and students to connect to the database. Any user name and password that is not currently in use can be used by any member of the aforementioned groups.

The list of user accounts can be found at our PAWS Library Resource Password site [Library Resources].
more information Restricted Resource SimplyMap
SimplyMap is an award-winning web-based mapping application that allows people to use and interact with complex data. SimplyMap enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data. SimplyMap turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface.
more information Restricted Resource Some full text available Discovery
Discovery (short for EBSCO Discovery Service) searches across the LSU Libraries’ catalog and many of its databases and online resources so that customers will have a one-stop search engine that returns high quality content in books, journals, archives, and databases.
  • Click for Complete List
    • LSU Libraries’ online catalog
    • Abstract in Social Gerontology
    • Academic Search Complete
    • Accessible Archives
    • AGRIS
    • Alexander Street Press
    • Alt HealthWatch
    • America: History and Life with Full Text
    • American National Biography Online
    • Anthropology Plus
    • Aphasiology Archive
    • Applied Science & Technology Index Retrospective: 1913-1983 (H.W. Wilson)
    • Archive of European Integration
    • Art Full Text (H.W. Wilson)
    • Art Index Retrospective (H.W. Wilson)
    • Arts & Humanities Citation Index
    • arXiv
    • ATLA Religion Database
    • Avery Index to Architectural Periodicals
    • Biological Abstracts
    • Biological Abstracts 1969 - Present
    • BioOne Online Journals
    • Book Collection: Nonfiction
    • Business Source Complete
    • CINAHL Complete
    • Communication & Mass Media Complete
    • Computer Source
    • Credo Reference Collections
    • Directory of Open Access Journals
    • eArticle
    • eBook Collection (EBSCOhost )
    • EconLit
    • Economía y Negocios
    • Educational Administration Abstracts
    • Environment Index
    • ERIC
    • Essay and General Literature Retrospective (H.W. Wilson)
    • European Views of the Americas: 1493 to 1750
    • Family Studies Abstracts
    • Fuente Académica
    • Funk & Wagnalls New World Encyclopedia
    • GeoRef
    • GeoRef In Process
    • Government Printing Office Catalog
    • GreenFILE
    • Grove Art Online
    • Grove Music Online
    • HathiTrust
    • Health Source: Nursing/Academic Edition
    • HeinOnline
    • History Reference Center
    • Hospitality & Tourism Index
    • Human Resources Abstracts
    • Humanities & Social Sciences Index Retrospective: 1907-1984 (H.W. Wilson)
    • Index to Legal Periodicals & Books Full Text (H.W. Wilson)
    • Index to Printed Music
    • Industry Studies Working Papers
    • Information Science & Technology Abstracts (ISTA)
    • JSTOR Journals
    • Legal Collection
    • Library Literature & Information Science Full Text (H.W. Wilson)
    • Library Literature & Information Science Retrospective: 1905-1983 (H.W. Wilson)
    • Library, Information Science & Technology Abstracts
    • Library, Information Science & Technology Abstracts with Full Text
    • Literary Reference Center
    • Literature Resource Center (Gale)
    • LGBT Life with Full Text
    • MAS Ultra - School Edition
    • MedicLatina
    • Mental Measurements Yearbook
    • Military & Government Collection
    • Minority Health Archive
    • MLA Directory of Periodicals
    • MLA International Bibliography
    • Music Index
    • Naxos Music Library
    • New Testament Abstracts
    • NewsBank
    • NewsBank - Archives
    • Newspaper Source
    • Newswires
    • OAIster
    • OAPEN Library
    • Old Testament Abstracts
    • Oxford Handbooks Online
    • Peace Research Abstracts
    • Philosopher's Index
    • PhilSci Archive
    • Primary Search
    • Professional Development Collection
    • Project Muse
    • PsycARTICLES
    • PsycARTICLES
    • PsycBOOKS
    • Psychology and Behavioral Sciences Collection
    • PsycINFO
    • Public Administration Abstracts
    • Publisher Provided Full Text Searching File
    • Race Relations Abstracts
    • Readers' Guide Retrospective: 1890-1982 (H.W. Wilson)
    • Regional Business News
    • Religion and Philosophy Collection
    • RILM Abstracts of Music Literature
    • RIPM - Retrospective Index to Music Periodicals
    • RISM Series A/II: Music Manuscripts after 1600
    • Science & Technology Collection
    • ScienceDirect
    • Shock & Vibration Digest
    • SocINDEX with Full Text
    • SPORTDiscus with Full Text
    • Supplemental Index
    • Sustainability Watch
    • Teacher Reference Center
    • Textile Technology Complete
    • Urban Studies Abstracts
    • Vente et Gestion
    • Violence & Abuse Abstracts
    • Wildlife & Ecology Studies Worldwide
Discovery also searches other Louisiana libraries. By default, LSU is searched. To search more, go to Advanced Search and change the "Location" option to "all" to search other Louisiana academic libraries.

Almanacs & Yearbooks

more information Restricted Resource Some full text available WARC is an online service offering advertising best practice, evidence and insights from the world's leading brands. Warc helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.
more information Restricted Resource WindowsWear PRO
WindowsWear is the world's largest fashion visual display and merchandising resource that is used by fashion professionals and universities from around the world. WindowsWear PRO includes style trends, design trends, color trends, and mannequin trends, analyzing 27,000+ windows from more than 500 brands in 8 fashion capitals around the world (and growing). Categories include Vendors, Designs, Colors, Styles, Mannequins, Photography and Shop. Shop includes sections for Apparel, Shoes, Accessories, Handbags, Jewelry, Beauty and Home.
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Online Resources
Advertising Country Reports
  • African Studies Center (U. Of Penn.)
    Comprehensive bibliography of links to the nations of Africa. Click on the links "Country-Specific" and "Web Links" for an annotated list of resources.
  • Argentina Business
    Locate a basic profile of Argentina, business opportunities, business culture, import policies and procedures, industry reviews, and Mercosur and other Trade Agreements.
  • Australia Guide
    Links to general facts and figures, geography, culture, tourism, travel, and government and history.
  • EU Business
    General marketing information, sectoral and product specific information, general economic information, business travel and etiquette.
  • Strategis: Industry Canada Online
    Locate data about trade and investment, business information by sector, economic analysis and statistics, and other news.
  • Japan External Trade Organization
    Click on "Research" to access facts about Japan and the JETRO market research database.
  • LANIC (Latin America) Database
    Search for information by topic.
  • Venezuela, Embassy of the Republic of
    Information on the economy, energy, politics, tourism, and culture.
Country Reports (U.S./Global)
  • Background Notes
    Find economic, political, and cultural data on countries of the world.
  • Commercial News USA
    "This website is designed to assist importers around the world in their efforts to find the American products or services they would like to buy." Click on "Importers" and access the U.S. Exporter Directory.
  • International Business Resource Center (University of Kansas)
    Locate resources for trade leads, business and country resources, and a trade database.
  • U.S. Energy Information Administration
    Locate two reports: the Country Analysis Briefs "provide an overview of the energy situation for all countries that are members of the Organization of Petroleum Exporting Countries (OPEC), non-OPEC countries in the politically volatile Persian Gulf region, major non-OPEC oil exporters, and other countries or regions that are of current interest to energy analysts and policy makers."
  • U.S. Office of Trade Representative
    Locate the National Trade Estimate Report on Foreign Trade Barriers reports, Trade Policy Agenda & Annual Report of the President of the United States on the Trade Agreements Program; and other reports.
  • American Marketing Association
    Home page for this national organization.
  • Pacific Basin Economic Council
    Papers and speeches (including the Secretary General reports for some Latin American countries, with data such as an overview and the economic structure), programs, members and secretariats (with links to the U.S. and Canada member Committee home pages). The Pacific Basin Economic Council (PBEC) is an association of senior business leaders from throughout the Pacific Rim dedicated to expanding trade and investment through fostering open markets.
  • World Trade Organization
    Locate informtation on trade topics and WTO documents.
    Contains country information, regional, and world rankings in a variety of socioeconomic conditions.
  • Foreign Trade Statistics
    Statistics covering a number of different topics.
  • International Data Base (U.S. Bureau of the Census)
    The International Data Base (IDB) is a computerized source of demographic and socio-economic statistics for all countries of the world. The IDB combines data from country sources (especially censuses and surveys) with IPC's estimates and projections to provide information dating back as far as 1950 and as far ahead as 2050. Locate variables such as population by age and sex; vital rates, infant mortality, and life tables; literacy; and labor force, employment, and income.
  • International Statistical Agencies
    Access a comprehensive list of international statistical agencies including international organizations. This site is maintained by the Bureau of Labor Statistics.
  • Strategis Canada: Micro-Economic Research and Analysis
    Locate the quarterly newsletter Micro, research publications (e.g. working papers and occasional papers), monthly economic indicators, micro-economic monitor (quarterly pictures of economic conditions), provincial industrial overviews (quarterly reports), and statistical industry overviews (e.g. industry structure, international trade, sector level, and performance).
  • U.K. Office for National Statistics Databank Service
    Click on "United Kingdom in Figures" for links to the economy, people, state, and land.
Print Resources
  • ACCRA Cost of Living Index
    HD6983 .A452 (Reference Desk)
  • American Almanac of Jobs and Salaries
    HD8038 .U5 A68 (Stacks)
  • American Salaries and Wage Surveys
    HD4973 .A447 (Reference Desk)
  • Business Statistics of the United States
    HC101 .A13122 (Stacks) and 2006 edition: NetLibrary E-Book: 165593
  • Demographics USA
    HF5437 .S32 (Reference Desk)
  • Lifestyle Market Analyst
    HF5415.33 .U6 L54 (Reference Desk)
  • Market Share Reporter
    HF5415.2 .M3558 (Reference)
  • Sourcebook of County Demographics
    HA203 .S65 (Reference Desk)
  • Sourcebook of Zip Code Demographics
    HA203 .S66 (Reference Desk)
  • Statistical Abstract of the United States
    C3.134 (Reference Desk) and Online

Dictionaries and Encyclopedias
Media Rates and Data
  • Ad $ Summary
    HF5801 .A23 (Reference Desk)
  • The Advertising Red Books. Advertiser, indexes
    HF5805 .S714 (Reference)
  • The Advertising Red Books. Agencies
    HF5805 .S72 (Reference)
  • Broadcasting and Cable Yearbook - HF6146 .R3 B73 (Reference)
  • SRDS Publications
    (Reference Desk)
  • SRDS TV & Cable Source - HF5905 .S745 (Reference)
Subject Specialist
Picture: Rebecca Kelley

Rebecca Kelley
Business Librarian
Tel: 578-8735

Have a research question? 
Make an Appointment with Rebecca

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