Simmons OneView is Experian’s new web-based platform for user access to their data products and analytical tools. It represents an online version of the print edition of Simmons Study of Media and Markets, providing marketing data that can be cross-tabulated to create demographic and psychographic profiles of consumers.
Though web-based, this database requires a username and password to connect. LSU Libraries has set up 12 user names and passwords which can be used by LSU faculty, staff, and students to connect to the database. Any user name and password that is not currently in use can be used by any member of the aforementioned groups.
The list of user accounts can be found at our PAWS Library Resource Password site [Library Resources].
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