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HomeBusiness Resources > Marketing Resources




Databases

Business Source Complete (EBSCO)
Provides full text for nearly 3,300 scholarly business journals, including full text for more than 1000 peer-reviewed business publications. Coverage includes virtually all subject areas related to business. This database provides full text (PDF) for more than 300 of the top scholarly journals dating as far back as 1922. Remote access available.
EconLit
Contains citations since 1969, with selected abstracts since 1987, of world economic literature from 400 major journals, essays, proceedings, books, reviews, dissertations and working papers.
JSTOR
Consists of a reliable and comprehensive archive of important scholarly journal literature. JSTOR houses over 40 electronic copies of economics and finance journals that date from the very first issue up until, in most cases, a few years ago. Remote access available.
Lexis-Nexis Academic
Offers full-text online news, business, legal, legislative, and regulatory information, updated daily.
MediaMark (CD-ROM)
Mediamark Reporter is a CD-ROM version of Mediamark Research, a tool for market research, with information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 25,000 consumers in the United States. Ask for the CD-ROM HF5415.3 .M39 2002 at the reference desk. Only available in the library.
PsycARTICLES (EBSCO)
PsycARTICLES® is a database of full-text articles from journals published by the American Psychological Association, the APA Educational Publishing Foundation, the Canadian Psychological Association, and Hogrefe Publishing Group.
PsycINFO (EBSCO)
PsycINFO® Includes an index with abstracts from over 1300 journals, dissertations, and technical reports in 30 languages from 50 countries, as well as summaries of English-language chapters and books published worldwide, concerning psychology and the related disciplines of education, medicine, business, sociology, and psychiatry. Major subject areas include: experimental psychology, developmental psychology, communications, social processes and issues, personality, physical and psychological disorders, professional issues, applied psychology, and behavioral psychology.
Simmons Choices III (CD-ROM)
Simmons Study of Media and Markets, Choices III is a collection of consumer data about product and brand usage. Based on a survey of 30,000 households, it can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Searches in this database will be conducted by a librarian or library staff at no charge to the patron. A librarian must conduct this search. Only available in the library.
SimplyMap
SimplyMap is an award-winning web-based mapping application that allows people to use and interact with complex data. SimplyMap enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data. SimplyMap turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface.


Print Resources


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Demographics

ACCRA Cost of Living Index
HD6983 .A452 (Reference Desk)
American Almanac of Jobs and Salaries
HD8038 .U5 A68 (Stacks)
American Salaries and Wage Surveys
HD4973 .A447 (Reference Desk)
Business Statistics of the United States
HC101 .A13122 (Stacks) and 2006 edition: NetLibrary E-Book: 165593
Demographics USA
HF5437 .S32 (Reference Desk)
Lifestyle Market Analyst
HF5415.33 .U6 L54 (Reference Desk)
Market Share Reporter
HF5415.2 .M3558 (Reference)
Sourcebook of County Demographics
HA203 .S65 (Reference Desk)
Sourcebook of Zip Code Demographics
HA203 .S66 (Reference Desk)
Statistical Abstract of Louisiana
HA405 .L865 (Reference Desk)
Statistical Abstract of the United States
C3.134 (Reference Desk) and Online

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Dictionaries and Encyclopedias

Blackwell Encyclopedic Dictionary of Marketing
HF5415 .B4552 1997 (Stacks) and 1999 edition: NetLibrary E-Book: 44484
Companion Encyclopedia of Marketing
HF5415 .C547353 1995 (Stacks)
Dictionary of Marketing
HF5415 .O76 1988 (Stacks)
Dictionary of Marketing & Advertising
HF5415 .B273 1990 (Stacks)
Dictionary of Marketing and Advertising
HF5415 .R577 1995 (Reference)
Dictionary of Marketing Terms
HF5415 .D4873 1995 (Reference) and NetLibrary E-Book: 8920
Encyclopedia of Consumer Brands
HF5415.3 .E527 1994 (Reference)
Encyclopedia of Major Marketing Campaigns
HF5837 .E53 2000 (Reference)
IEBM Encyclopedia of Marketing
HF5415 .B272 1999 (Reference)
Marketing Encyclopedia: : Issues and Trends Shaping the Future
HF5415 .A46 1995 (Stacks)
Marketing the Encyclopedic Dictionary
HF5412 .M47 1999 (Reference)

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Directories

Beverage Marketing Directory
HD9348 .U5 N35 1991 (Stacks)
Directory of Marketing Information Companies
HF5415.2 .D57 (Stacks)
Louisiana Business Directory
HF5065 .L8 L63 (Reference Desk)

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Handbooks

Economist Pocket Guide to Marketing
HF5415 .T4978 1986 (Stacks)
E-marketing Handbook: an Indispensable Guide to Marketing Your Products and Services on the Internet
HF5415.1265 .H35 2001 (Stacks)
Handbook for Focus Group Research
HF5415.2 .G695 1998 (Stacks)
Handbook of Cross Cultural Marketing
HF5415 .H393 1998 (Stacks)
Handbook of Customer Satisfaction and Loyalty Measurement
HF5415.335 .H55 2000 (Stacks)
Handbook of International Marketing Communications
HF5415.123 .H36 2000 (Stacks)
Handbook of International Market Research
HF5415.2 .H362 (Stacks)
Handbook of Marketing and Society
HF5415 .H36 2001 (Stacks)
Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research
HF5415.3 .B323 1999 (Stacks)
Handbook of Political Marketing
JF2112 .C3 H365 1999 (Stacks)
Informed Student Guide to Marketing
HF5415 .I48 (Stacks)
Marketing Plan: How to Prepare and Implement It
HF5415 .L83 2001 (Stacks) and NetLibrary E-Book: 62845
Marketing Strategies, Tactics, and Techniques: a Handbook for Practitioners
HF5415 .R567 2001 (Stacks)

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Media Rates and Data

Ad $ Summary
HF5801 .A23 (Reference Desk)
The Advertising Red Books. Advertiser, indexes
HF5805 .S714 (Reference)
The Advertising Red Books. Agencies
HF5805 .S72 (Reference)
Broadcasting and Cable Yearbook
HF6146 .R3 B73 (Reference)
SRDS Publications
(Reference Desk)
SRDS TV & Cable Source
HF5905 .S745 (Reference Desk)

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WWW Resources


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Advertising

Advertising Age
Interactive media and marketing articles and opinions and news stories from the current day edition of the periodical.
Ad Age
Full text available 1996-2002
Advertising Law
Articles about the legal aspects of marketing products. Also contains FTC guides, speeches, rules, and statutes.
Brand Channel
The world's only online exchange about branding, produced by Interbrand.
International Advertising Association
Communiques, news releases and announcements, plus (sometime soon) a speech bank.

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Country Reports (A-H)

Southern Africa Business Network
General marketing information, sectoral and product specific data, general economic information, business travel and etiquette.
African Studies Center (U. Of Penn.)
Comprehensive bibliography of links to the nations of Africa. Click on the links "Country-Specific" and "Web Links" for an annotated list of resources.
Argentina Business
Locate a basic profile of Argentina, business opportunities, business culture, import policies and procedures, industry reviews, and Mercosur and other Trade Agreements.
Asia & the Pacific
General marketing information, sectoral and product specific information, general economic information, and business travel and etiquette.
Australia Guide
Links to general facts and figures, geography, culture, tourism, travel, and government and history.
Canadiana, the Canadian Resources Page
References to Canadian news, media, facts and figures, travel and tourism, government servers, politics and history, and heritage, culture, and entertainment.
Canadian Government Primary Internet Page
Information about Canada (e.g. fact sheets, map, information by subject), government overview, and federal institutions.
Central and Eastern Europe Business Information Center (International Trade Admin.)
Trade and investment leads, market research, U.S. Embassy reports, conferences and trade fairs, and other in-house publications.
Taiwan Yearbook 2004
Locate information such as the geography, people, language, history, government, political parties and elections, foreign relations, and education.
Czech Republic
Basic facts, political system, country and people, investment, and economy information.
Dutch Export Site (Fenedex and SBA)
Locate the yellow pages for Dutch exporters and export information (countries, subjects, industry sector reports).
Economist.com Country Briefings
This site provides economic forecasts, statistics, country profiles, and news on 60 countries from around the world.
EU Business
General marketing information, sectoral and product specific information, general economic information, business travel and etiquette.
Germany
Geography, people, economy, government, maps.
International Business Resources, Africa (Michigan State University)
Locate resources such as guides to doing business in a country, industry profiles, market profiles, and trade opportunities.
International Business Resources, Asia and Ocenia (Michigan State University)
Locate resources such as guides to doing business in a country, industry profiles, market profiles, and trade opportunities.
International Business Resources, Central and South America (Michigan State University)
Locate resources such as guides to doing business in a country, industry profiles, market profiles, and trade opportunities.
International Business Resources, Europe (Michigan State University)
Locate resources such as guides to doing business in a country, industry profiles, market profiles, and trade opportunities.
Strategis: Industry Canada Online
Locate data about trade and investment, business information by sector, economic analysis and statistics, and other news.

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Country Reports (I-P)

International Business Resources, North America (Michigan State University)
Locate resources such as guides to doing business in a country, industry profiles, market profiles, and trade opportunities.
Italy: Windows on Italy
Locate information about the country, history, culture, regions, the Constitution, and tourist information. Also provides a hypermap of Italy.
Japan External Trade Organization
Click on "Research" to access facts about Japan and the JETRO market research database.
Japanese Trade and Industry Information
Locate trade and industry information including documents from MITI (economic policy, trade policy), and speeches.
Japan Global Window: The Guide to Business Success
Japan at a Glance, conducting business, understanding your counterpart, the consumer, the economy, financial structure and institutions, legal considerations, people and culture, tips for the business traveller, glossary, bibliography.
LANIC (Latin America) Database
Search for information by topic.
Latin America & the Caribbean (World Bank)
General marketing information, sectoral and product specific information, general economic information, and business travel and etiquette.
Mexican Consulate General (New York)
Locate speeches, press releases, and documents from various federal government departments.
Mexico Trade Data
Importing and exporting information, doing business in Mexico, and Mexico economic information.
Middle East & North Africa
General marketing information, sectoral and product specific data, general economic information, business travel and etiquette.

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Country Reports (Q-Z)

Russian and East European Network Information Center
Click on the "Country Directory" and review links to information servers and a subject directory.
United Kingdom Travel Guide
Use the A-Z guide to find information on the UK.
Venezuela, Embassy of the Republic of
Information on the economy, energy, politics, tourism, and culture.

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Country Reports (U.S./Global)

Background Notes
Find economic, political, and cultural data on countries of the world.
Basic Guide to Exporting
Background information from the U.S. Department of Commerce.
Big Emerging Markets (Provided by Yale University)
Coverage of markets that hold the greatest potential for dramatic increases in U.S. Exports. Countries covered include Argentina, China, and India. Text includes coverage of key economic indicators, emerging sectors, plus market access and competition.
Commercial News USA
"This website is designed to assist importers around the world in their efforts to find the American products or services they would like to buy." Click on "Importers" and access the U.S. Exporter Directory.
Country Commercial Guides
A typical report covers the economic trends and outlook, political environment, marketing U.S. products and services, leading sectors for U.S. exports, trade regulations and standards, investment climate, trade and project financing, and business travel.
Country Library (Tradeport)
For each country, search for country overviews (e.g. demographics, background notes, political environment), market research reports, trade information, sources of financing, contacts, and travel and culture.
Country Reports-Economic Policy and Trade Practices
Locate information on a country's policies related to factors such as intellectual property, tariffs, and quotas.
Country Studies/Area Handbooks
Political, economic, social, and national security systems and institutions for various countries of the world.
Economic and Credit Summaries
From the main menu, click on "Foreign Market Information" to access current economic conditions in 65 countries. Data prepared by the Export Development Corporation from Canada.
Global Trade Outlook (Department of Commerce)
  1. Access Economic and Trade Data by Country, 1983-1993. This includes "historic data for not only the US, European, and other top industrial economies, but nearly a dozen of the so-called Big Emerging Countires as well; data include national economic indicators wealth), prices, and trade."
  2. Access the Highlights of U.S. ForeignTrade. "Historic data on US trade balances (1960-1994), Top 50 Partners in TotalU.S. Trade in Goods, 1988-94, Top 50 Purchasers of U.S. Goods Exports, 1988-94, Top 50 Suppliers of U.S. Goods Imports, 1988-94, and U.S. Merchandise Trade, 1970-94."
  3. Access the Trade Balances, 1987-1994. "Import-export balances (measured in billions) between the US and all major trading partners."
  4. Access the U.S. Trade Overview. "Text of the concluding outlook and predictions (especially on the trade deficit), with detailed tables summarizing many tables include historic data on the Economic Growth of the Big Emerging Markets, 1976-95; Economic Growth in the Top 20 Markets for Exports of U.S. Manufactured Goods, 1980-95; and U.S. Trade in Services by Category; the report ends with a detailed Analysis of Major Sectors."
Harmonized Tariff Schedule of the United States
"The HTS provides the applicable tariff rates and statistical categories for all merchandise imported into the United States; it is based on the international Harmonized System, the global classification system that is used to describe most world trade in goods." Please read the instructions for downloading.
International Business Resource Center (University of Kansas)
Locate resources for trade leads, business and country resources, and a trade database.
International Business Resources, General (Michigan State University)
Locate resources such as guides to doing business in a country, industry profiles, market profiles, and trade opportunities.
National Trade Data Bank
Locate country commercial guides, market research reports, U.S. exports by commodity and country, and U.S. imports by commodity/country. This is a fee-based service. Depository libraries are allowed free access through one password.
National Trade Estimate Report on Foreign Trade Barriers
This annual series surveys significant barriers to U.S. exports. The reports are written in .PDF format.
Organization of American States
Locate trade agreements, investment treaties, articles and opinions on trade in the Western Hemisphere, and quantitative data (e.g. tariffs and trade flows).
State Exports to Countries and regions
Locate state merchandise export totals to the world, state export sales by industry sector to leading markets, and state exports to leading U.S. export destinations.
USDA Foreign Agricultural Service
Locate information about exporter assistance, import and export data, market reports including Attache Reports, Food Market Overviews, and Market Specific Reports.
U.S. Energy Information Administration
Locate two reports: the Country Analysis Briefs "provide an overview of the energy situation for all countries that are members of the Organization of Petroleum Exporting Countries (OPEC), non-OPEC countries in the politically volatile Persian Gulf region, major non-OPEC oil exporters, and other countries or regions that are of current interest to energy analysts and policy makers."
U.S. Export Directory
Search for 14,000 U.S. companies that manufacture goods or services for export. Search by company, product, service, SIC code and/or state. Includes the document Basic Guide to Exporting
.
U.S. Foreign Trade Update
Up-to-date monthly analysis of U.S. trade balances with tables on goods trade.
U.S. International Trade Administration
Trade information by industry. Industries covered include Aerospace, Autos, Computers, Telecommunications, Textiles and Apparels.
U.S. Office of Trade Representative
Locate the National Trade Estimate Report on Foreign Trade Barriers reports, Trade Policy Agenda & Annual Report of the President of the United States on the Trade Agreements Program; and other reports.
Virtual Tourist
This site is "a geographic directory of all the WWW servers in the world." Begin by clicking on the map.
World Factbook (2004)
Find political, economic, and social facts and statistics about countries. From the University of Missouri-St. Louis access the 1992-2002 reports.

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Foreign Policies

U.S. Department of State Policy Issues
Access information about global issues.

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Internet

Corporate Internet Strategy
This site describes a methodlogy for Internet strategic planning, highlights possible applications, and supplies illustrative Internet examples and case studies.
Digital Economy 2000 (Formerly Emerging Digital Economy)
This report from the United States Department of Commerce examines information technologies and its impact on the economy, business, and consumers. The report is available in text and Adobe Acrobat formats.
Digital Tornado: The Internet and Telecommunications Policy (FCC Staff Working Paper)
"Digital Tornado" represents the first comprehensive assessment of the questions the Internet poses for traditional communications policy. A central theme running through the paper is that the FCC, and other government agencies, should seek to limit regulation of Internet services.
Electronic Commerce: Key Internet Sites
From Global Issues an electronic journal of the U.S. Information Agency.
Federal Trade Commission Staff Report: Public Workshop on Consumer Privacy on the Global Information Infrastructure
Covers the online marketplace, online privacy, enhancing consumer privacy online, and children and privacy online.
Framework for Global Electronic Commerce (White House)
"The FRAMEWORK establishes a set of principles to guide policy development, outlines the Administration positions on a number of key issues related to electronic commerce, and provides a road map for international negotiations, where appropriate. It also identifies which government agencies will take the lead in implementing this work."
GVU's WWW User Survey Background
Learn about Web users, their characteristics, and why they are using the Web. Through the available posted surveys, access information about demographics, privacy, censorship, security, information gathering, and purchasing behavior.
Internet and Web Use in the United States: Baselines for Commercial Development
This article was written by Donna L. Hoffman, William D. Kalsbeek, and Thomas P. Novak. Please note disclaimer at the top of the page. See also links under the button "CME Papers."
Internet Statistics and Growth
Locate data on Web growth, Internet growth, and terminology. Site compiled by Matthew Gray of MIT.
Internet 2 Project
Learn news and information about the cooperative effort of 106 member universities working on this project.
Morgan Stanley Internet Reports
Look under "Research" for reports covering data services, financial services, credit card, company handbook, and the European Internet Report.
NUA Internet Surveys
Access analysis and summaries of NUA Internet Surveys (and an archive of the surveys), and join a mailing list to receive the free newsletter "Internet Surveys Monthly."
Project 2000: Research Program on Marketing in Computer Mediated Environments
Current papers dealing with Internet IPOs, electronic commerce, cookies, and Intranets.

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Journals and Scholarly Publications

Academic Marketing Journals
Alphabetical listing of journals available through the Web. Many sites include abstracts; some merely include a description of the journal. List compiled by Tilburg University.

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News

Radio Free Europe/Radio Liberty
This service is "a non-profit news source that focuses on events in eastern and central Europe and in the former Soviet Union."
Voice of America News
Interviews and reports compiled and made accessible on a daily basis.
Also see the Business and Industry News page.

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Organizations

American Marketing Association
Home page for this national organization.
Asia-Pacific Economic Cooperation
News, press releases, economic profiles of member countries.
Pacific Basin Economic Council
Papers and speeches (including the Secretary General reports for some Latin American countries, with data such as an overview and the economic structure), programs, members and secretariats (with links to the U.S. and Canada member Committee home pages). The Pacific Basin Economic Council (PBEC) is an association of senior business leaders from throughout the Pacific Rim dedicated to expanding trade and investment through fostering open markets.
World Trade Organization
Locate informtation on trade topics and WTO documents.

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Statistics

Aneki.com
Contains country information, regional, and world rankings in a variety of socioeconomic conditions.
Banco de Mexico Economic Information
Locate monetary and exchange rate policies, cuurency, financial regulations, economic information, and other documents.
Foreign Trade Statistics
Statistics covering a number of different topics.
Interamerican Development Bank
Access social, economic, and financial (e.g. exchange rates, balance of payments, external trade, external debt) statistics for Latin American and Caribbean countries.
International Data Base (U.S. Bureau of the Census)
The International Data Base (IDB) is a computerized source of demographic and socio-economic statistics for all countries of the world. The IDB combines data from country sources (especially censuses and surveys) with IPC's estimates and projections to provide information dating back as far as 1950 and as far ahead as 2050. Locate variables such as population by age and sex; vital rates, infant mortality, and life tables; literacy; and labor force, employment, and income.
International Statistical Agencies
Access a comprehensive list of international statistical agencies including international organizations. This site is maintained by the Bureau of Labor Statistics.
International Trade Information System (Center for the Study of Western Hemispheric Trade)
Access import and export statistics through data compiled in the United Nations Trade Statistics database. Data is available for over forty of the "world's largest trading nations." Access data by country, product categories, and SITC codes. Follow the login instructions from the main menu.
Mexican Consensus Economic Forecasts
Locate quarterly analysis and forecasts of the Mexiccan Economic Indicators
Locate data such as main economic indicators, main indicators of the external sector, GDP, daily market quotations, exchange rates, national consumer price index, and exports and imports.
Mexico: Official Economic Information
Locate basic economic and financial data and economic-related documents.
Organization of American States Quantitative Trade Data
Access links to tariffs, trade data, and statistical agencies.
Spain: Economy and Trade
Statistics and articles about the Spanish economy.
Statistics Canada
Daily news, census data, and articles.
Strategis Canada: Micro-Economic Research and Analysis
Locate the quarterly newsletter Micro, research publications (e.g. working papers and occasional papers), monthly economic indicators, micro-economic monitor (quarterly pictures of economic conditions), provincial industrial overviews (quarterly reports), and statistical industry overviews (e.g. industry structure, international trade, sector level, and performance).
U.K. Office for National Statistics Databank Service
Click on "United Kingdom in Figures" for links to the economy, people, state, and land.
United Nations Trade Analysis and Information System (TRAINS)
TRAINS is a "comprehensive computerized information system at the HS-based tariff line level covering tariff, para-tariff and non-tariff measures as well as import flows by origin for more than 100 countries." Click on the Internet link to access the system.
See also the Economics and Statistics page for U.S. statistics.

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Trade Agreements and Impact

International Trade Law
Comprehensive list of international trade conventions and other relevant trade instruments.
North American Integration Three Years After NAFTA: A Framework for Tracking, Modeling, and Internet Accessing the National and Regional Labor Maket Impacts
This report reviews "recent approaches that have been used to estimate changes in the pattern of trade and integration and their potential impacts on employment gains and losses" and proposes alternative methodologies for estimating trade patterns and employment impacts of NAFTA. "This research is solely the responsibility of the North American Integration and Development Center at UCLA and does not necessarily reflect the views of our funding institutions."
Study on the Operation of the North American Free Trade Agreement
Access the full-text in PDF format. The study assesses the effect of NAFTA on the overall economy and on selected manufacturing sectors, agriculture, the environment, and workers' rights.

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