Business Source Complete (EBSCO) -- Provides full text for nearly 3,300 scholarly business journals, including full text for more than 1000 peer-reviewed business publications. Coverage includes virtually all subject areas related to business. This database provides full text (PDF) for more than 300 of the top scholarly journals dating as far back as 1922. Remote access available.

EconLit -- Contains citations since 1969, with selected abstracts since 1987, of world economic literature from 400 major journals, essays, proceedings, books, reviews, dissertations and working papers.

JSTOR -- Consists of a reliable and comprehensive archive of important scholarly journal literature. JSTOR houses over 40 electronic copies of economics and finance journals that date from the very first issue up until, in most cases, a few years ago. Remote access available.

Lexis-Nexis Academic -- Offers full-text online news, business, legal, legislative, and regulatory information, updated daily.

MediaMark (CD-ROM) -- Consumer Demographics

PsycINFO (EBSCO) -- Includes an index with abstracts from over 1300 journals, dissertations, and technical reports concerning psychology and the related disciplines of education, medicine, business, sociology, and psychiatry.

Simmons Choices III (CD-ROM) -- Simmons Study of Media and Markets, Choices III is a collection of consumer data about product and brand usage. Based on a survey of 30,000 households, it can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior.

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Demographics
ACCRA Cost of Living Index	HD6983.A452 Reference Desk
American Almanac of Jobs and Salaries	HD8038.U5 A68 Ready Reference
American Salaries and Wage Surveys	HD4973.A447 Ready Reference
Business Statistics of the United States	HC 101 A13122 Stacks
Demographics USA	HF5437.S32 Reference Desk
Lifestyle Market Analyst	HF5415.33.U6 L54 Reference Desk
Market Share Reporter	HF5415.2.M3558 Reference stacks
MediaMark Research	HF5415.3.M4 Reference Desk
Sourcebook of County Demographics	HA203.S65 Ready Reference
Sourcebook of Zip Code Demographics	HA203.S66 Ready Reference
Statistical Abstract of Louisiana	HA405.L865 Reference Desk
Statistical Abstract of the United States	C3.287 S738 1999 Reference Desk
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Dictionaries and Encyclopedias
Blackwell Encyclopedic Dictionary of Marketing	HF5415 B4552 1997 Stacks
Companion Encyclopedia of Marketing	HF5415.C547353 Stacks
Dictionary of Marketing	HF5415 O76 1988 Stacks
Dictionary of Marketing and Advertising	HF5415 R577 1995 Reference
Dictionary of Marketing Terms	HF5415 D4873 1995 Reference
Encyclopedia of Consumer Brands	HF5415.3 E527 1994 Reference
Encyclopedia of Major Marketing Brands	HF5837.E53 2000 Reference
IEBM Encyclopedia of Marketing	HF5415 B272 1999 Reference
Macmillan Dictionary of Marketing & Advertising	HF5415 B273 1985 Stacks
Marketing Encyclopedia	HF5415 A46 1995 Stacks
Marketing the Encyclopedic Dictionary	HF5412.M47 1999 Reference
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Directories
Beverage Marketing Directory	HD9348 U5 N35 Stacks
Directory of Marketing Information Companies	HF5415.2 D57 Stacks
Louisiana Business Directory	HF5065 L8 L63 Stacks
Louisiana Business to Business Sales and Marketing Directory	HF5065.L8 L63 2 Ready Reference
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Handbooks
Economist Pocket Guide to Marketing	HF5415 T4978 1986 Stacks
E-marketing Handbook	HF5415.1265 H35 Stacks
Handbook for Focus Group Research	HF5415.2.G695 1998 Stacks
Handbook of Cross Cultural Marketing	HF5415.H393 1998 Stacks
Handbook of Customer Satisfaction and Loyalty	HF5415.335.H55 Stacks
Handbook of International Marketing Communications	HF5415.123.H36 Stacks
Handbook of International Market Research	HF5415.2.H362 Stacks
Handbook of Marketing and Society	HF5415.H36 2001 Stacks
Handbook of Marketing Scales	HF5415.3.B323 Stacks
Handbook of Political Marketing	HF5415 I48 Stacks
Informed Student Guide to Marketing	HF5415 I48 Stacks
Marketing Plan: How to Prepare and Implement It	HF5415.L83 Stacks
Marketing Strategies, Tactics, and Techniques	HF5415.R567 Stacks
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Media Rates and Data
Ad Summary	HF5801.A23 Reference Desk
Broadcasting and Cable Yearbook	HF6146.R3 B73 Reference stacks
Standard Directory of Advertisers	HF5805.S7 Reference stacks
Standard Directory of Advertising Agencies	HF5805.S72 Reference stacks
SRDS Publications	Reference Desk
Television and Cable Yearbook	HE8700.T453 Reference stacks
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