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Business Resources > Market Research Guide

Databases
Print Resources

WWW Resources

Databases

Business Searching Interface: The Business Searching Interface is a more powerful, more specific search engine for using the EBSCO Business Search Premier database. As the world’s largest full text business database, Business Source Premier provides full text for nearly 7,800 scholarly business journals and other sources, including full text for more than 1,125 peer-reviewed business publications. Coverage includes virtually all subject areas related to business. This database provides full text (PDF) for more than 350 of the top scholarly journals dating as far back as 1922.
Factiva: Factiva is a joint venture between Dow Jones and Reuters - two of the world's leading business and news providers. Factiva.com combines nearly 9,000 sources to give access to premium content from 118 countries, in 22 languages. Users have access to a wide range of information from newspapers, newswires, industry publications, websites, company reports, and over 3,200 journals and magazines. Factiva is a source for financial data including stock quotes, company comparisons, financial snapshots, SEC Filings, interactive charting, and historical market information.
Lexis-Nexis Business: Part of the LexisNexis Academic database, the Business section provides a range of sources for business information, including business and financial news, U.S. and international company financial information from government or private sources, market research, industry reports, and SEC filings. Search features permit comparison of companies based on criteria such as sales, income and number of employees. News sources include Accountancy Age, Buyouts, Consumer Electronics Newsletter, Design News, Electrical World, IPO Reporter, Mergers and Acquisitions Report, and more.
Market Research Reports (EBSCO): Market Research reports provided by several publishers, including Datamonitor, Euromoney, Richard K. Miller, and more

Print Resources

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Advertising

The Advertising Red Books: HF5805 .S71 (Reference)
Broadcasting & Cable Yearbook: HF6146 .R3 B73 (Reference)
Gale Directory of Publications And Broadcast Media: Z6951 .A97 (Reference Desk)
SRDS Consumer Magazine Advertising Source: HF5905 .S725 (Reference Desk)
SRDS TV & Cable Source: HF5905 .S745 (Stacks)

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Consumer Behavior

American Incomes: Demographics Of Who Has Money: HC110 .I5 R87 2005 (Stacks) and NetLibrary E-Book: 152016
American Men: Who They Are & How They Live: HQ1090.3 .A457 2002 (Reference)
American Women: Who They Are & How They Live
HQ1421 .A486 2002 (Reference) and NetLibrary E-Book: 152013
Baby Boom: Americans Born 1946 To 1964: HF5415.33 .U6 R877 2004 (Stacks) and NetLibrary E-Book: 152036
Generation X: Americans Born 1965 To 1976: HC110 .C6 G465 2004 (Stacks) and NetLibrary E-Book: 152035
Millennials: Americans Born 1977 To 1994: HQ796 .M4797 2004 (Stacks) and NetLibrary E-Book: 152034
Older Americans: A Changing Market: HQ1064 .U5 O4156 2004 (Stacks) and NetLibrary E-Book: 152037

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Demographic Information

Choices III (CD-ROM): Requires password. Only available at the Reference Desk in the library.
Consumer Expenditure Survey Anthology: L 2.71/13: 2003 (Government Documents)
Demographics USA: HF5437 .S32 (Reference Desk)
Lifestyle Market Analyst: HF5415.33 .U6 L54 (Reference Desk)
Mediamark (CD-ROM)
HF5415.3 .M39 2002 (Reference Desk)

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Louisiana

Advocate: NEWSPAPER 23 (Periodical Room- Current), MICROFILM 77 (Government Documents), and LexisNexis (1994-)
Directory Of Louisiana Manufacturers: T12 .L8 (Reference)
Greater Baton Rouge Business Report: HF3163 .B25 G73 (Stacks)
Louisiana Business Directory: HF5065 .L8 L63 (Reference Desk)
Sourcebook of Zip Code Demographics: HA203 .S66 (Reference Desk)
Statistical Abstract of Louisiana: HA405 .L865 (Reference Desk)

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Market Share

Market Share Reporter: HF5415.2 .M3558 (Reference Desk)
Ward's Business Directory of U.S. Private and Public Companies: HG4057 .A59 (Reference Desk)

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